On The Dot

Explore our blog for expert advice, industry trends, and creative strategies to help you stay ahead in the fast-paced world of marketing. Whether you’re looking to boost your brand or spark new ideas, we’ve got the tips and insights you need to succeed.

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Business owners unknowingly make mistakes that hold them back from attracting new customers. Here are some of the most common marketing missteps—and how to fix them.

The Biggest Marketing Mistakes Small Businesses Make (And How to Fix Them)

A strong online brand is key to standing out. Here’s how small businesses can build a powerful and recognizable brand.

How to Build a Strong Brand Online: A Guide for Local Businesses

Build relationships that turn followers into paying customers. Here's how to make your social media presence work for your business.

The Power of Social Media: How to Turn Followers into Loyal Customers

If you run a small or medium-sized business, local customers are your lifeline.

How to Get More Customers with Local SEO

Focus on the platforms where your audience spends the most time. Here’s how to choose the right ones and make the most of them.

The Best Social Media Platforms for Small Businesses (And How to Use Them)

Email marketing helps you stay connected with customers, increase sales, and build loyalty.

Email Marketing for Small Businesses: How to Get More Customers & Keep Them Coming Back