The Best Social Media Platforms for Small Businesses (And How to Use Them)

Not all social media platforms are created equal—especially for small businesses. Instead of spreading yourself too thin, focus on the platforms where your audience spends the most time. Here’s how to choose the right ones and make the most of them.

Platform 1: Facebook – Best for Local Community Engagement

Facebook is great for businesses that want to engage with local audiences, run ads, and build a community.

📌 Try it: There are a lot of different ways to get started on Facebook, but you can avoid overwhelm by learning one area at a time.

Platform 2: Instagram – Best for Visual Branding & Engagement

Perfect for businesses that rely on aesthetics, storytelling, and influencer marketing.

📌 Try it: Start with 3-6 posts. Choose images that represent your brand well and write thoughtful captions that demonstrate your mission.

Platform 3: LinkedIn – Best for B2B & Professional Networking

If you work with other businesses, LinkedIn helps establish authority and attract clients.

📌 Try it: LinkedIn works especially well if you have leaders in your business or organization that are well connected with partners in your industry. Attempt sharing a simple post once a week to see if you can get a conversation started.

Conclusion:

Every business is different, and your ideal platform depends on your audience. Need help figuring out where to focus your social media efforts? Let’s build a strategy tailored to your business.